Newsroom

Apr 2021

Sour Jacks® Makes “Zing the Thing” With New Graphics and Varieties

Allendale, NJ (April 21, 2021) – Candy maker, The PIM Brands, Inc, Inc., is pouring on the “Zing” with new dynamic packaging graphics and an expansion into new flavors and mixtures of its deliciously soft and chewy Sour Jacks® Sour Wedge Candies.

The newest variety to join the lineup is Original Sour Jacks® Sour Wedges, featuring a mouth-puckering, five-flavor mix of luscious cherry, oh-so-juicy orange, lively lime, sweet strawberry and tangy lemonade. The new combination joins the revamped Sour Jacks® Watermelon, Sour Jacks® Wildberry and Sour Jacks® Green Apple Sour Wedge varieties.

“We’re always looking to innovate and find new and delicious ways to ensure our Sour Jacks® Wedges meet the rapidly growing consumer demand for fun, flavorful, sweet and sour goodness,” shared Lena Antin, Brand Manager for The PIM Brands, Inc, Inc. “The entire lineup features the unique Sour Jacks® Sour Wedge shape, with a mouth-puckering, sour-sanded coating that tantalizes taste buds and keeps sour-loving Sour Jacks® fans reaching for more.”

Sour Jacks® Sour Wedges are offered in 4 oz. and 5 oz. Peg Bags with suggested retail prices ranging from $1.00 – $1.79, and are available for purchase nationwide on Amazon, Dollar Tree, many movie theatre chains and other major retailers across the country.

Sour Jacks® are manufactured and marketed by The PIM Brands, Inc, Inc. For more information on Sour Jacks® please visit www.sourjacks.com.

About The PIM Brands, Inc

The PIM Brands, Inc, Inc. (“PIM”) is one of the world’s largest makers of fruit snacks, fruit rolls, chocolate and non-chocolate confections, and other delicious snack foods and treats. Currently ranked as #40 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world, PIM has also been named as one of the fastest growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) four times in the past seven years. PIM is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s 50 largest privately held employers.

Millions of times each day, consumers across the world enjoy PIM’s vast array of loved brands including: Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt Snacks, Welch’s® Fruit Rolls, Welch’s® Juicefuls® Juicy Fruit Snacks, Sun-Maid®Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Nuclear Sqworms® Sour Gummi Worms and much more. PIM’s subsidiaries and affiliates include PIM Brands Canada, Inc., PIM Brands Mexico, S de R, CV, Grupo de Alimentación PIM Brands Iberica, S.L., PIM Brands UK, Ltd., PIM Brands Hindustani Private Limited, PIM Global Holdings, LLC, Farmer’s Choice Food Brands, PIM Brands, LLC and Pharma In Motion, LLC (makers of supplements, nutraceuticals and OTC pharmaceutical products and food ingredients).

For additional information, please visit www.pimbrands.com or contact 5W at promotioninmotion@5wpr.com.