Newsroom

Mar 2021

Party It Up with New Irresistible Varieties From Original Gummi FunMix®

Allendale, NJ (March 11, 2021) – NEW additions will be driving the FUN with Swirl’z Party® and Tropical Fish Party joining the Original Gummi FunMix® lineup of fast selling, mouthwatering and innovative gummi candies from The Promotion In Motion Companies, Inc.

Unlike any other variety before, NEW Swirl’z Party® is a mix of 5 fruit flavors, all swirled with cream, including Oranges ‘n Cream, Lemon ‘n Cream, Lemon-Lime ‘n Cream, Strawberries ‘n Cream and Blue Raspberries ‘n Cream for a fruit n creamy experience consumers will crave again and again!

NEW Tropical Fish Party features 18 eye popping tropical fish shapes each with twin exotic flavors including Kiwi Guava ‘n Mango, Passion Fruit ‘n Lemonade, Watermelon ‘n Tropical Punch and many more, sure to take your taste buds to a tropical paradise party!

Swirl’z Party® and Tropical Fish Party join the existing line of Original Gummi FunMix® including Gummi Party®, Sour Party®, Soda Pop Party® and Seriously Sour®. The six irresistible varieties combine to offer consumers next-level combinations of 80 unique shapes, sizes and flavors to enjoy and have enjoyed great success with consumers across the U.S.

“From the beginning, our goal for Original Gummi FunMix® has been to bring compelling innovation and fun to both the category and consumers of all ages,” shared Lena Antin, Brand Manager for The Promotion In Motion Companies, Inc. “We’re thrilled that our efforts in product innovation, bold and engaging advertising and significant trade support have allowed us to do just that – offer our customers A Party in Every Bag.”

In November 2020, the Original Gummi FunMix® advertising campaign, A Party in Every Bag, received four top honors at the virtual 52nd Annual Jersey Awards, which celebrates the best advertising and marketing efforts led by New Jersey based firms. In partnership with Revolution Digital, a digital-first, full-service creative agency headquartered in Morristown, NJ, the campaign was designed to raise awareness and increase purchase intent for the new Original Gummi FunMix® brand, particularly amongst millennials, and received the following awards:

  • Gold Award in Social Media: Brand Building
  • Gold Award Digital Media: Display
  • Gold Award Digital Media: Rich Media
  • Best in Social Media

“We’re honored to receive not one, but four awards from The New Jersey Advertising Club for the Original Gummi FunMix® A Party in Every Bag ad campaign,” shared Antin. “However, the greatest reward of all is being able to deliver fun, mouthwatering assortments to our candy-loving consumers.”

Original Gummi FunMix® is available in various treat sizes including 4 oz. and 5oz. peg bags with a suggested retail of $1.49-$1.79 each.

For more information on Original Gummi FunMix®, please visit gummifunmix.com.
“We’re honored to receive not one, but four awards from The New Jersey Advertising Club for the Original Gummi FunMix® A Party in Every Bag ad campaign,” shared Antin. “However, the greatest reward of all is being able to deliver fun, mouthwatering assortments to our candy-loving consumers.”

Original Gummi FunMix® is available in various treat sizes including 4 oz. and 5oz. peg bags with a suggested retail of $1.49-$1.79 each.

For more information on Original Gummi FunMix®, please visit gummifunmix.com.