Promotion In Motion

Introducing WELCH’S® Reduced Sugar Fruit Snacks

Meeting New School Requirements for Sensible Snack Time Choices!

CLOSTER, NJ.—September 17, 2007—To help kids eat better, school districts across the U.S. are developing stricter requirements for snacks sold in the schools.

The Promotion In Motion Companies, Inc., with its long tradition of providing great tasting, nutritious, quality products, has introduced Welch’s® Reduced Sugar Fruit Snacks to meet the stricter school requirements.

Schools and parents recognize the importance of serving no-fat and low-fat, low sodium, and vitamin-enriched snacks to their children. Welch’s® Fruit Snacks are made with real fruit and real fruit juices and are packed with vitamins—and kids love the taste!

Welch’s® Reduced Sugar Fruit Snacks have the same great taste and benefits of regular Welch’s® Fruit Snacks but 35% less sugar, resulting in a delicious snack that meets most school guidelines.

  • Made with Real Fruit and Fruit Juices
  • 100% DV of Vitamin C
  • 25% DV of Vitamins A & E
  • Only 35% Sugar by Weight
  • No Fat
  • 1.5 oz Portion Control Pack Size or .8oz pouches packed 8 to a box
  • Currently available in Mixed Fruit (a delicious assortment of Strawberry, White Grape Peach, White Grape Raspberry, Orange and Welch’s Concord Grape).

Since 1869, Welch’s® has satisfied more than six generations with nutritious, quality products and a tradition of taste and goodness. In addition to the New Welch’s® Reduced Sugar Fruit Snacks, Regular Welch’s® Fruit Snacks are available in seven great flavors and in a variety of packs and sizes for almost any snack time occasion!

WELCH’S® Reduced Sugar Fruit Snacks are produced, marketed and distributed under authority of Welch’s Foods, Inc. by The Promotion In Motion Companies, Inc., a nationally and internationally prominent maker of fruit snacks, fruit rolls and private label confections and food products, with both domestic and international operations. The company's other proprietary and licensed brands include SUN MAID® Milk Chocolate Raisins, FISHER® Milk Chocolate Peanuts, NASCAR® Speed Strips™, SOUR JACKS® Sour Candies, NUCLEAR SQWORMS® Sour Neon Gummi Worms, BUDDY BEARS® and ORIGINAL GUMMY BEAR FACTORY® Gummi Candies, TOGGI® Fine Chocolate Wafers, and more. Its subsidiaries include Promotion In Motion Canada, Inc., Grupo de Alimentacion Promotion In Motion Iberica, SL, Promotion In Motion UK, Ltd. and Farmer’s Choice Food Brands and PIM Brands LLC.

For More Information:
Mari Hayes, Sr. Director of Marketing
The Promotion In Motion Companies, Inc.
Tel: 201-784-5800
Email: mhayes@promotioninmotion.com

Back