Introducing WELCH’S® Fruit ‘n Yogurt™ Snacks
The First Fruit Snack Made With Real Yogurt And Probiotic Cultures!
CLOSTER, NJ.—September 17, 2007—The Promotion In Motion Companies, Inc., with its long tradition of providing great tasting, nutritious and innovative products, is introducing New Welch’s® Fruit ‘n Yogurt™ Snacks, the first fruit snacks made with Real Fruit, Real Yogurt and Live & Active Probiotic Cultures. They are shelf stable, require no refrigeration and are so unique, they are the subject of two patents pending at the U.S. Patent Office!
The introduction of Welch’s® Fruit ‘n Yogurt™ Snacks is timed just right. Demand for taste, nutrition, and convenience is growing*given increasingly busy schedules. Today's consumers want convenience and good-for-you benefits for their families without having to compromise on great taste. Welch’s® Fruit ‘n Yogurt™ Snacks meets this demand because they are loaded with Real Fruit and drenched in Rich and Creamy Yogurt. They contain 100% DV of Vitamin C, and are an excellent source of Vitamin A (25% DV). They are an excellent source of Vitamin D (25% DV) and contain Calcium (10% DV) to help maintain strong bones. PLUS, Welch’s® Fruit ‘n Yogurt Snacks also contain Live & Active Cultures which aid digestive health, just like fresh yogurt.
"This is a huge opportunity to further enhance the value of the Welch’s® Fruit Snack line to consumers", according to company President & CEO, Michael G. Rosenberg. Live & Active Probiotic Bacterial Cultures now rank among the "top five foods that people say they want to add to their diets"**, along with whole grains, dietary fiber, antioxidants, and omega-3 fatty acids.
New Welch’s® Fruit ‘n Yogurt™ Snacks are also only 100 calories per portion controlled pouch, and come in five delicious flavors: Strawberry, Blueberry, Cherry, Raspberry, and Peach. They are available in a variety of sizes including 4.8oz. Box Packs each with 6 Inner .8 oz. Pouches, 12 oz. Box Packs each with 15 Inner .8 oz. Pouches, as well as 1.9 oz. Bag Packs.
In addition to New Welch’s® Fruit ‘n Yogurt™ Snacks, the company also produces the Original Welch’s® Fruit Snacks, which are available in seven great flavors, as well as Welch’s® Reduced Sugar Fruit Snacks which contain 35% Less Sugar than the Original Welch’s® Fruit Snacks. All Welch’s® Fruit Snacks and Welch’s® Fruit ‘n Yogurt™ Snack varieties are delicious, sensible choices for almost any snack-time occasion, for every member of the family!
Since 1869, Welch's® has satisfied more than six generations with nutritious, quality products and a tradition of taste and goodness.
New WELCH’S® Fruit ‘n Yogurt™ Snacks are produced, marketed and distributed under authority of Welch’s Foods, Inc. by The Promotion In Motion Companies, Inc., a nationally and internationally prominent maker of fruit snacks, fruit rolls, brand name and private label confections and food products, with both domestic and international operations. The company's other proprietary and licensed brands include SUN MAID® Milk Chocolate Raisins, FISHER® Milk Chocolate Peanuts, NASCAR® Speed Strips™, SOUR JACKS Candies®, NUCLEAR SQWORMS®, both BUDDY BEARS® and ORIGINAL GUMMY FACTORY Brand™ Gummi Candies, TOGGI® Fine Chocolate Wafers and more. Subsidiaries include Promotion In Motion Canada, Inc., Grupo de Alimentacion Promotion In Motion Iberica, SL, Promotion In Motion UK, Ltd., Farmer's Choice Food Brands and PIM Brands LLC.
*Fruit Snack category is predicted to grow 30% between now and 2010 to over $3 billion per year!
*Source: FoodNavigatorUSA.com, 10/19/06
**Source: NPD Groups
For More Information:
Mari Hayes, Senior Marketing Director
The Promotion In Motion Companies, Inc.
Tel: 201-784-5800
Email: mhayes@promotioninmotion.com