WELCH’S® Fruit Snacks to Launch
an Irresistible New Flavor
CLOSTER, NJ.—May 20, 2008—The Promotion In Motion Companies, Inc. will introduce new WELCH'S® Fruit Snacks Island Fruits variety in Q1 2009. Island Fruits is a mouth-watering combination of luscious, on-trend tropical flavors, including Strawberry-Banana, Mango, Guava-Kiwi, Pomegranate, Pink Grapefruit and Tropical Punch. Island Fruits will come in a variety of pack sizes.
Like all WELCH'S® Fruit Snacks, new Island Fruits is:
- Made with Real Fruit and Fruit Juices
- Contains 100% DV of Vitamin C
- Contains 25% DV of Vitamins A & E
- Fat Free
This new flavor of WELCH'S® Fruit Snacks will accelerate the brand's already strong sales velocity. For the 52 weeks ending March 23, 2008, WELCH'S Fruit Snacks dollar consumption grew nearly 50% across food, drug and mass retailers, far outpacing the rest of the category (source IRI).
Since 1869, WELCH'S® has satisfied more than six generations with nutritious, quality products and a tradition of taste and goodness. In addition to the New WELCH'S Island Fruits Fruit Snacks, there are seven other varieties of WELCH'S Fruit Snacks, WELCH'S Reduced Sugar Fruit Snacks and WELCH'S Fruit 'n Yogurt Snacks available in a variety of packs and sizes for almost any snack time occasion!
WELCH'S® Fruit Snacks are produced, marketed and distributed under authority of WELCH'S Foods, Inc. by The Promotion In Motion Companies, Inc., a nationally and internationally prominent maker of fruit snacks, fruit rolls and private label confections and food products, with both domestic and international operations. The company's other proprietary and licensed brands include SUN MAID® Milk Chocolate Raisins, FISHER® Milk Chocolate Peanuts, NASCAR® Speed Strips™, SOUR JACKS® Sour Candies, NUCLEAR SQWORMS® Sour Neon Gummi Worms, BUDDY BEARS® and ORIGINAL GUMMY BEAR FACTORY® Gummi Candies, TOGGI® Fine Chocolate Wafers, and more. Its subsidiaries include Promotion In Motion Canada, Inc., Grupo de Alimentacion Promotion In Motion Iberica, SL, Promotion In Motion UK, Ltd. and Farmer's Choice Food Brands and PIM Brands LLC.
For More Information, Contact:
Josh Shapiro, Sr. Director of Marketing
The Promotion In Motion Companies, Inc.
Tel: 201-784-5800 ext. 114
Email: 