Brand Manager


Allendale, NJ



Job Type



Associate Director of Marketing

Job Brief

Help lead aggressive growth for key Confection brands in the Promotion In Motion portfolio. Our proprietary and licensed brand portfolio includes WELCH'S Fruit Snacks, SUN-MAID Milk Chocolate Raisins, SOUR JACKS Sour Candies, TUXEDOS Chocolate Almonds, and more. Visit



  • Develop of business/brand plans and budgets.
  • Lead development of innovation, packaging and new products, managing all elements of project team, working with R&D, purchasing, demand/production planning, external agencies where applicable, and senior management
  • Implement agreed action plans, including consumer and trade promotion, sponsorships, web/internet marketing and advertising development
  • Develop and manage day-to-day elements of social media, PR and consumer promotion programs
  • Manage packaging and graphics development, with internal or external design agency
  • Conduct action-oriented analysis and/or research to uncover key issues to address or areas of opportunity
  • Energize sales team and lead communication, including development and delivery of key selling materials and proactively addressing sales needs for successful distribution and promotion
  • Work with licensed partners as appropriate, helping foster communication and instilling confidence
  • Be completely accountable for on-time and successful business execution



  • Leadership: Able to have a plan, persuade others and get a team moving toward a common goal and influence peers and management
  • Business and marketing acumen/analytics: Able to develop effective and powerful brand strategy based on data, experience and creativity
  • Communication: Able to clearly, crisply and persuasively present ideas orally and through writing, gain alignment from all levels in organization; move things forward with others who don’t report to you
  • Organization: Establish clear objectives and time-bound actions associated with them; don’t let important things fall through the cracks
  • Flexibility: Can handle challenging timelines, changes in direction and able to juggle many things



  • Entrepreneurship and Independence: Able to work and excel in less structured environment; turn ambiguity into action; find opportunity
  • Commitment: Completely dedicated to making it happen; bias for action; relentless pursuit of getting it done
  • Achievement: Motivated by business success
  • Ownership Involvement: Can check ego at the door and be comfortable working on both strategy and execution



Promotion In Motion is a lean, entrepreneurial and fast-paced environment. This privately-owned company is achieving substantial growth and seeks people who can thrive in this environment, while helping put in place the building blocks to sustain double-digit growth.  Candidates who expect the structure, staff, processes and budgets of a larger organization will not excel.  Rather, candidates who can leverage their experience and ideas while adapting to a different business model can make an immediate impact.



Seek candidates with 4-7 years of brand management and/or marketing experience in CPG company, preferably confectionary industry , including those who have led multifunctional projects.



Bachelors degree is a must; MBA strongly preferred

Employee Benefits

We offer a comprehensive, flexible employee benefits package that includes medical and dental coverage, life insurance, an employer-matched 401(K) plan, vacation and PTO time, discretionary bonus and of course CANDY!

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