START YOUR ENGINES
…And Rev Up Your Taste Buds…
NASCAR® Sour Speed Strips® Now Racing Onto Store Shelves Everywhere!
2006 ALL CANDY EXPO
Closter, N.J. (May 22, 2006) – NASCAR, 75 million loyal fans strong, the U.S.A.’s fastest growing sport and #1 in fan brand loyalty, is teaming up with The Promotion In Motion Companies, Inc., Manufacturers and Marketers of America’s Favorite Candies, to launch New NASCAR SOUR SPEED STRIPS Bite Size Soft and Chewy Sour Candy.
New NASCAR SOUR SPEED STRIPS will be introduced in 5 oz. Bags containing a mix of Sour Cherry, Sour Strawberry, Sour Watermelon and Sour Blue Raspberry and will begin reaching store shelves across the U.S.A. during July and August.
“They’re destined to be a guaranteed winner, in the race to satisfy sour candy lovers everywhere” according to Michael G. Rosenberg, President & CEO of The Promotion In Motion Companies, Inc. “The soft and chewy strips are made from real fruit ingredients, and get a maximum revving up from a unique combination of sour ingredients designed to speed onto the taste buds, swerve around the tongue, slide up around the mouth and then race to the finish”, according to Rosenberg.
Aside from connecting with the tremendous explosion in NASCAR popularity, the introduction of New NASCAR SOUR SPEED STRIPS delivers an extra burst of excitement to the 2006 ALL CANDY EXPO, with the well timed, upcoming release of Will Ferrell’s new NASCAR movie “Talladega Nights”.
And of course, NASCAR SOUR SPEED STRIPS will be racing into theatre concession stands as well as NASCAR Raceways and Speedways across the nation, just in time for the new movie, and for NASCAR races as well!
NASCAR® Sour Speed Strips are produced and distributed by The Promotion In Motion Companies, Inc. a nationally and internationally prominent maker of brand name and private label confections, fruit snacks, fruit rolls and specialty foods. The Promotion In Motion Companies, Inc. has both domestic and international operations. In addition to NASCAR® Sour Speed Strips™, the company’s proprietary and licensed brands include WELCH’S® Fruit Snacks, SUN MAID® Milk Chocolate Raisins, FISHER® Milk Chocolate Peanuts, FRUIT PARADE® Fruit Rolls, SOUR JACKS® Sour Candies, NUCLEAR SQWORMS® Sour Neon Gummi Worms, BUDDY BEARS® and ORIGINAL Gummi Factory™ Gummi Candies, TOGGI® Chocolate Wafers, CHOCOLAT SUISSE™ Chocolates and REFRESHMINTS® Brand Hospitality Candies and more. Its subsidiaries include Promotion In Motion Canada, Inc., Grupo De Alimentacion Promotion In Motion Iberica, SL, Promotion In Motion UK, Ltd. and Farmer’s Choice Food Brands, makers of private label fruit based products, salad dressings, condiments, sauces and more.
For Additional Information Please Contact:
Mari Hayes
The Promotion In Motion Companies, Inc.
3 Reuten Drive, Closter, NJ 07624-0558 U.S.A.
Tel: (201) 784-5800 Fax: (201) 784-1010
Email: mhayes@promotioninmotion.com