How Do You Like Them Apples?
New SOUR JACKS® Sour Apple
Joins America’s Favorite Sour Movie Time Candy Line
2006 ALL CANDY EXPO
Closter, N.J. (May 22, 2006) – It’s no secret that the sour candy segment is “puckering along” at a mighty brisk pace. Both kids and teens crave sour flavors, are always looking for new varieties and even “older consumers” well into their twenties, thirties and forties, still love the eye wincing sensation, helping to drive big growth in the segment.
While some want to test their sour tolerance, most just want an awesome and enjoyable sour experience, the kind that makes you pucker, but keeps you reaching into the bag for more!
So who better to introduce the next great sour flavor, than SOUR JACKS, makers of America’s Favorite Sour Movie Time Candy, the undisputed sour candy experts and humble purveyors of literally BILLIONS of pieces of mouth-puckering candies to movie goers of all ages!
New SOUR JACKS Sour Apple, are bite size apple shaped sour candies, and just like Original Sour Jacks and Sour Jacks Watermelon, are chewy, fruity, sour and sweet, with an IRRESISTIBLE Green Apple flavor that sour lovers are going to crave!
Sour Jacks Sour Apples are shipping to retail stores, video chains, movie theatres, fund raising distributors and many other trade channels nationwide, in packs and sizes including 3.5 oz. Boxes, 5 oz. Peg Bags, 1.45 oz. Fundraising Bags, 16 oz. Tubs and various display shippers.
They will be supported by various consumer and trade advertising and tie-ins with leading soft drink brands including both Coca-Cola and Pepsi Cola products.
SOUR JACKS® Sour Apple Sour Candies are produced and distributed by The Promotion In Motion Companies, Inc., a nationally and internationally prominent maker of brand name and private label confections, fruit snacks, fruit rolls and specialty foods. The Promotion In Motion Companies, Inc. has both domestic and international operations. In addition to SOUR JACKS® Sour Candies, the company’s proprietary and licensed brands include WELCH’S® Fruit Snacks, SUN MAID® Milk Chocolate Raisins, FISHER® Milk Chocolate Peanuts, FRUIT PARADE® Fruit Rolls, NUCLEAR SQWORMS® Sour Neon Gummi Worms, BUDDY BEARS® Gummi Bears, TOGGI® Chocolate Wafers, CHOCOLAT SUISSE™ Chocolates and REFRESHMINTS® Brand Hospitality Candies and more. Its subsidiaries include Promotion In Motion Canada, Inc., Grupo De Alimentacion Promotion In Motion Iberica, SL, Promotion In Motion UK, Ltd. and Farmer’s Choice Food Brands, makers of private label fruit based products, salad dressings, condiments, sauces and more.
For Additional Information Please Contact:
Mari Hayes
The Promotion In Motion Companies, Inc.
3 Reuten Drive, Closter, NJ 07624-0558 U.S.A.
Tel: (201) 784-5800 Fax: (201) 784-1010
Email: mhayes@promotioninmotion.com