IF THEY WANTED THE PAPER,THEY’D GO TO A NEWSSTAND!
Environmentally Friendly Paperless Fruit Rolls “Rolling” Nationwide
Closter, New Jersey - It’s a fact! Kids love fruit rolls. With consumption in the United States exceeding one billion rolls per year, fruit rolls are a mega business.
Mom’s, dad’s and gatekeepers of home pantries feel good about serving fruit rolls to their kids. They taste great, they’re fun to eat and yes, fruit rolls are a healthy snack, with 25% of the RDI of important Vitamins, including A, C and E. In an age where portable snacks rule, fruit rolls are king!
Enter The Promotion In Motion Companies, Inc., one of the most dynamic, and fastest growing makers of confections and fruit snacks in North America, who has hit the market running with FRUIT PARADE® the world’s first paperless fruit rolls.
The New Jersey based company realized almost three years ago, that only two companies, General Mills and Nabisco, a division of Kraft/General Foods controlled the entire market, because of a patent held by General Mills on the process of producing fruit rolls on paper.
"We knew we needed a paperless product, and we knew it was not going to be easy" stated Promotion In Motion Companies President & CEO, Michael G. Rosenberg.
But after two and a half years, the company’s persistence paid off, as they developed and launched FRUIT PARADE®. The company has now filed a variety of patent applications in the U.S. and around the world and plans to become a major force in the fruit roll market in the U.S., Canada and abroad.
According to Rosenberg,"Dr. Basant K. Dwivedi, our Chief Operating Officer and one of the great talents in the food industry today, made it all happen." "Basant is extremely humble, but he holds a Bachelor’s degree in Food Technology, a Master in Engineering and a Ph.D. in Chemistry." His sphere of knowledge in formulating, developing and executing production of food and confections is unrivaled in the industry today" stated Rosenberg. "His ability to make the impossible, possible, never ceases to amaze".
"FRUIT PARADE® Rolls are soft, delicious and abound in aroma from the fresh fruits and juices in the ingredients" states Rosenberg. "They contain 25% of the RDI of Vitamins A, C and E and deliver a far deeper fruit eating experience than any competing brands."